Privacy Policy Addendum for California (CCPA/CPRA)

THE GENUYN Privacy Policy Addendum for California (CCPA/CPRA)
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Introduction

This addendum is supplementary to our Privacy Policy, explaining the privacy rights of California residents when using our Services, as guaranteed by California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act of 2020 (“CPRA”), and other relevant privacy laws in California.

Please read this addendum in conjunction with our Privacy Policy.

 

1. CCPA categories of personal information we collect, disclose, and/or sell or share for business or commercial purposes

 

CCPA Category Examples
(in bold characters: specific personal information we collect)		 Collected Disclosed for a Business Purpose Sold or Shared (for CCPA)
A. Identifiers Name, email address, billing/shipping address, IP address, order number Y Y Y (Shared)
B. Personal information categories described in subdivision (e) of Section 1798.80.

Tokenized billing information only processed securely by payment providers (e.g., PayPal, Eximbay).

We do not collect/store full payment card numbers or government identifiers.

We do not collect or store full payment card numbers, government identifiers, or other sensitive personal information listed in §1798.80(e).

 Y Y N
C. Characteristics of protected classifications under California or federal law Race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including family genetic information). N N N
D. Commercial information Purchase history, considered items, shopping preferences on our site Y Y N
E. Biometric information imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, voice recordings, key stroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data. N N/A N/A
F. Internet or other similar network activity information

Browsing/interactions on our site, device/browser info (limited to analytics)

No cross-site tracking by THE GENUYN directly (may occur via third-party analytics or advertising service providers)

 Y Y (Shopify, Analytics providers) Y (Share)
G. Geolocation data Physical location and movement information. N N N
H. Sensory information Audio, electronic, visual, thermal, olfactory, or similar information. N/A N/A N/A
I. Professional or employment-related information History and records related to employment. N/A N/A N/A
J. Non-public education information (based on Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. N/A N/A N/A
K. Inferences drawn from other personal information

Advertising audience segments only (no sensitive attributes).

We do not infer sensitive characteristics.

 Y Y Y (Shared only for targeted advertising)

 


2. Categories of personal information collected
Directly from you to provide the Services based on contractual relationship with you
CCPA Category A, B and D

Automatically collected while using our Services
CCPA Category A, F, G and, K

 

3. Your rights under the CCPA
The CCPA defines consumers’ rights regarding their personal information as below:

  • Right to access (Right to know) and data portability
    Please refer to user rights of our Privacy Policy

  • Right to erasure (Right to be forgotten)
    Please refer to user rights of our Privacy Policy

  • Personal information sales and opt-out
    California residents have the right to opt out of the “sharing” of their personal information with third parties for targeted advertising purposes. You can exercise this right at any time via our Do Not Sell or Share My Personal Information link, in accordance with the CCPA/CPRA.

THE GENUYN DOES NOT SELL your personal information for monetary or other valuable consideration. Therefore, while we do not provide a “sale” opt-out, we do provide a “sharing” opt-out as required by applicable law.

  • Non-Discrimination
    CCPA prohibits a business from discriminating against you exercising the rights of personal information under the law. The discrimination may include the following:

    • Denying goods or services to you;

    • Charging different prices or rates for goods or services, including through the use of
      discounts or other benefits or imposing penalties;

    • Providing a different level or quality of goods or services to you, if you exercise the rights under the law; and/or

    • Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services;

 

4. Categories of third parties with whom we share personal information

With Service Providers
CCPA Category A, B, D, F, G and/or K

With THE GENUYN Affiliate(s) (if any)
CCPA Category A, F, and/or K

With law enforcement and appropriate third parties for legal reasons
CCPA Category A, B, D, F, G and/or K

 

5. We DO NOT SELL your personal information. Certain Ads
Your personal information is sold when it is shared for monetary or other valuable consideration for a purpose that is not “business purposes” as defined in the CCPA.

THE GENUYN DOES NOT SELL your personal information for monetary or other valuable considerations. Like many companies, however, we use services that help deliver interest-based ads to you and may transfer Personal Information to business partners for their use. Making Personal Information (such as online identifiers or browsing activity) available to these companies may be considered a “Share” under the CCPA. California residents may opt out of sharing at any time via our “Do Not Sell or Share My Personal Information” control, and we honor Global Privacy Control (GPC) signals. Disclosures to our service providers/contractors for business purposes under written agreements are not “sales” or “sharing.”

 

6. How to contact us
In order to exercise the rights of personal information as a California resident, please contact us, using one the following methods:

Email Address : privacy@thegenuyn.com

Office Address : THE GENUYN 
27, Hoenamu-ro, Yongsan-gu, Seoul, Republic of Korea

We will send you receipt of your request and explain how long we expect to take to respond to your request if we are able to verify your identity. Requests for specific pieces of personal information will take additional time for us to verify your identity.

For those submitting the request to exercise the rights on behalf of another person, we may request you to submit proof of authorization and identity verification.

We will respond to the requests within 45 days, and it can be extended by an additional 45 days in accordance with CCPA.

 

7. Update to this PP Addendum
We may change, modify, add, or remove a part of this Privacy Policy Addendum based on our Privacy Policy.



Last Updated: December 12, 2025

 


THE GENUYN