Terms of Service

LEGAL STATEMENT

TERMS OF SERVICE
Last Updated: December 12, 2025
Download Full PDF


IMPORTANT!
Welcome to https://www.thegenuyn.com. Please carefully read the following Terms of Service carefully.

These Terms govern your use of https://www.thegenuyn.com including all related information, content, features, tools, products and services in order to provide you, the customer, with a curated shopping experience. This scope extends to any related regional pages, promotional microsites hosted or sponsored by us, and our official pages on third-party social networking services. Your access to, browsing of, and use of any interactive features on these platforms are subject to these legally binding Terms. THE GENUYN is powered by Shopify, which enables us to provide the Services to you.

By using our services, visiting the site, or engaging with our social media platforms, you represent and warrant that (1) You have read, understood, and agreed to be bound by these Terms of Service. (2) You are of legal age in your jurisdiction to form a binding contract with THE GENUYN. (3) You have the authority to enter into these Terms personally. If you, or your parent or legal guardian where applicable, do not agree to these Terms, you may not access or use our services. 

PLEASE NOTE THAT OUR PRIVACY POLICY AND COOKIE POLICY ARE INCORPORATED INTO THESE TERMS BY REFERENCE. USE OF THE SITES IS SUBJECT TO THESE LEGALLY BINDING TERMS AND CONSTITUTES YOUR AGREEMENT TO BE BOUND BY, AND TO ACT IN ACCORDANCE WITH, THESE TERMS. IF YOU OBJECT TO ANY OF THESE DOCUMENTS, YOU MUST IMMEDIATELY DISCONTINUE USE OF OUR SERVICES.

We reserve the right to amend these Terms at any time. Any updates will be posted on the Site, and continued use of the Platform following such updates constitutes your agreement to be bound by the revised Terms. Please refer to the following sections for more detailed information.

Chapter 1: General Provisions

Article 1 (Purpose)
The purpose of these Terms of Service for THE GENUYN (the “Terms”) is to set forth the rights and obligations, responsibilities and other necessary matters for the Company and the Members relating to the use of the THE GENUYN service (the “Service”).

Service is provided by YUNA LIM, a sole proprietorship organized under the laws of the Republic of Korea, doing business as ‘THE GENUYN’ (Business Registration No.139-31-03430) (the “Company”).

Article 2 (Definitions) 
(1) The terms used in these Terms have the following meanings:

1. “Services” means the totality of offerings that THE GENUYN provides, encompassing all related information, content, features, tools, products and services available through a variety of access devices such as personal computers, mobile phones, and tablets by means of wired or wireless networks. This includes all content, programs, software, and social media channels (such as Instagram and TikTok) operated or managed by THE GENUYN, in order to provide you, the customer, with a curated shopping and usage experience. The specific scope of the Services shall be as determined by THE GENUYN.

2. “Company” means the party that plans, operates, and provides the Services described in subparagraph 1, namely the sole proprietor located in the Republic of Korea doing business under the trade name “THE GENUYN” (business name: YUNA LIM, business registration number:139-31-03430).

3. “User” means both Members and non-members who use the Services provided by the Company.

4. “Member” means a User who has agreed to these Terms and to the provision of personal information and who has been granted eligibility by the Company to use the Services.

(2) Any terms used in these Terms that are not defined in this Article 1, shall have the meanings set forth in separate terms of use, service guides, applicable laws and regulations, or individual agreements, and in the absence of such provisions shall be construed in accordance with general practice.

Article 3 (Provision of Identity and Contact Information)
The Company shall post, in a manner readily accessible on the initial screen of the Services, its Privacy Policy, trade name, name of the representative, address, telephone number, email address, business registration number, mail order business registration number, and customer service contact information so that Members can easily confirm such information.

Article 4 (Display and Amendment of the Terms)
(1) The Company shall display these Terms so that Members can readily review their contents, including by displaying them on the initial screen of the Service, in a pop-up screen, or through a dedicated linked page.

(2) The Company may amend these Terms within the scope permitted by applicable laws and regulations, including the Act on the Regulation of Terms and Conditions, the Act on the Consumer Protection in Electronic Commerce, and the Act on Promotion of Information and Communications Network Utilization and Information Protection, and shall not amend them in a manner that violates any such laws or regulations.

(3) When the Company amends these Terms, it shall display the amended Terms together with the version then in effect, and it shall state the effective date of the amended Terms and the reasons for the amendment. The display period shall run from 7 days prior to the effective date through the calendar day immediately preceding the effective date. However, for amendments that are adverse to Members, the Company shall display the announcement at least 30 days prior to the effective date and, in addition to such display, shall give clear notice by electronic means to the email addresses provided by Members at the time of sign up.

(4) If a Member does not expressly object to the amended Terms despite the Company unambiguously notifying or informing the Member that “failure to expressly object prior to the effective date of the amended Terms shall be deemed a consent to the amendment” in the 7 or 30 days advance announcement in accordance with Subparagraph 3 above, such Member shall be deemed to have consented to the amended Terms.

(5) If a Member does not consent to the application of the amended Terms, the Company shall not apply the amended Terms to that Member, and the Member may terminate the Service Use Agreement pursuant to these Terms. However, if there are special circumstances in which the previous version of the Terms cannot be applied, the Company may terminate the Service Use Agreement with respect to the Member who did not consent to the amended Terms.

(6) As a general rule, these Terms apply from the date on which a Member agrees to them until the date the Member withdraws from membership. Notwithstanding the foregoing, provisions that by their nature are capable of surviving withdrawal, including Article 32 Application for Dispute Mediation and Article 33 Governing Law and Jurisdiction, may remain effective between the Company and the Member after withdrawal, as applicable.

Article 5 (Interpretation of the Terms)
(1) In addition to these Terms, the Company may adopt separate terms of use, policies, guidelines, or other rules (collectively, the “Supplemental Terms”). If any provision of the Supplemental Terms conflicts with these Terms, the Supplemental Terms shall prevail with respect to the relevant Service or subject matter.

(2) Any matters not provided for in these Terms, and any questions of interpretation, shall be governed by the Supplemental Terms, the applicable laws and regulations, and relevant general practices.

Chapter 2: Use Agreement and Membership

Article 6 (Formation and Application of the Service Use Agreement)
(1) The Service Use Agreement shall be formed when an individual or entity that wishes to become a Member (the “Applicant”) consents to these Terms and to the collection and use of personal information necessary for the provision of the Service, submits an application for membership, and the Company accepts that application.

(2) The Company may pursuant to the Youth Protection Act and other applicable laws and regulations of the Republic of Korea as well as the Company’s policies, impose restrictions on use by reference to age or membership grade, and may require completion of identity verification procedures.

(3) The Company shall accept a User’s application to use the Service when the User accurately provides all information required on the sign up interface and completes the verification procedures established by the Company, which may include real name verification, identity authentication, and email verification. Notwithstanding the foregoing, the Company may withhold acceptance or, even after acceptance, may restrict the Member’s use of the Service or terminate the Service Use Agreement, including by processing a withdrawal of membership, if any of the following grounds applies. If the Company suffers loss or damage due to a fraudulent or unlawful application, the Company may claim compensation from the Member in accordance with applicable law.

1. The Applicant is under fourteen 14 years of age and has not obtained the consent of a legal representative such as a parent.
   
   
2. The Applicant applies to use the Service under a name that is not the Applicant’s real name or by misappropriating the name of another person.
   
   
3. The Applicant provides false information on the membership registration interface or fails to provide information requested by the Company.
   
   
4. The Applicant intends to use the Company’s content, products, services, platforms, or other tangible or intangible assets for commercial purposes, including resale, rental, exhibition, reprocessing, modification, copying, distribution, or publishing.
   
   
5. Without the prior written consent of the Company, the Applicant intends to intermediate, resell, or otherwise engage in similar acts concerning the Service in order to obtain unfair economic gain.
   
   
6. The Applicant intends to use the Service in a manner contrary to the Company’s proprietary rights or to the nature of the Service, or in a manner that the Company determines could harm the Company or any third party.
   
   
7. The Applicant applies to use the Service for the purpose of committing a criminal act, or it is evident that the application was not made for normal use of the Service, for example where membership sign up and withdrawal are repeatedly made over a certain period.
   
   
8. A User who previously lost membership status, for reasons such as interference with the provision of the Service, applies to use the Service.
   
   
9. The Applicant has lost membership qualification with the Company.
   
   
10. The Applicant has violated any provision of these Terms.
    
    
11. For reasons attributable to the Applicant, the Company determines that approval of the application to use the Service cannot be granted.

(4) The Company may withhold acceptance if capacity in facilities related to the Service is insufficient or if technical or business impediments exist.

(5) The time at which the Service Use Agreement is formed shall be the time indicated by the Company within the application procedure as completion of sign up. In the case of a paid service such as Private Service, the time at which the paid service use agreement is formed shall be the time indicated by the Company within the purchase procedure as completion of purchase.

(6) The Company may, in accordance with its policies, classify Members by grade and differentiate the scope of use and the Services provided.

(7) A Member may use a paid service, including the Private Service, by consenting to these Terms and to any applicable individual terms for that service and by paying the fees under the applicable conditions of use.

(8) Where a User under nineteen 19 years of age seeks to use a paid service, the Company shall, prior to contract formation, take measures to provide notice through a pop up screen or a functionally equivalent mechanism that, unless prior consent of a legal representative is obtained or ratification is obtained after the contract is concluded, the minor or the legal representative may cancel the contract in accordance with applicable law.

(9) By agreeing to these Terms, the Applicant represents and warrants that he or she has the legal capacity to enter into a contract under the applicable laws. If a minor uses the Services through a device that is owned, purchased, or managed by a legal representative, the legal representative shall be deemed to have consented to such use and shall bear all related responsibility.

Article 7 (Provision and Change of Member Information)
(1) If a Member is required under these Terms to provide information to the Company, the Member shall provide true, accurate, current, and complete information, and shall promptly update such information as necessary. A Member who provides false, inaccurate, or incomplete information shall not be protected against any disadvantages arising therefrom. The Member represents and warrants that all payment, billing, and shipping information provided is duly authorized for use by the Member and that the Member has full legal rights to provide and use such information.

(2) A Member may at any time access and correct the Member’s personal information through the personal information management page. However, information necessary for the provision or administration of the Service, including the Member’s real name, date of birth, and Member ID, shall not be subject to modification.

(3) If any matter stated at the time of sign up changes, the Member shall without delay make the change online or notify the Company by email or other means.

(4) If the Member fails to notify the Company of changes under paragraph (3), the Company shall not be liable for any disadvantage suffered by the Member or any third party as a result.

Article 8 (Obligations for Protection of Personal Information)
(1) The Company shall handle and protect Members’ personal information in accordance with the Personal Information Protection Act and other applicable laws and regulations, and shall endeavor to protect such information. The collection, use, retention, and processing of personal information are governed by applicable law and by the Company’s Privacy Policy. However, the Company’s Privacy Policy does not apply to linked websites other than the Company’s official website.

(2) The Company shall not be liable for any disclosure of a Member’s information that occurs due to reasons attributable to the Member and without fault of the Company.

Article 9 (Obligations for Management of Member IDs and Passwords)
(1) The Member is solely responsible for maintaining the security and confidentiality of the Member’s ID, password, and all activities conducted under the account, and shall not transfer, sell, assign, or license the account or permit any third party to use it without the Company’s prior written consent.

(2) The Company may restrict the use of a Member ID if the ID presents a risk of personal information leakage, is antisocial or contrary to public order and good morals, is likely to be mistaken for the Company or its operator, is likely to infringe the rights of the Company or any third party including trademark or copyright, is likely to cause a serious risk to the protection of the Company’s intellectual property such as through resale of copyrighted works, is likely to disrupt operation of the Service or cause discomfort to other Members, or in any other comparable case.

(3) If the Member becomes aware that the Member’s ID or password has been stolen or is being used by a third party, the Member shall immediately notify the Company and shall follow the Company’s instructions.

(4) If the Member fails to notify the Company of the facts in paragraph (3) or, having notified, fails to follow the Company’s instructions, the Company shall not be liable for any disadvantage arising therefrom.

Article 10 (Notices to Members)
(1) Unless otherwise provided in these Terms, the Company may give notice to a Member by email, SMS, a pop up screen at login, postings in the notices section of the Service, or by other means of a similar nature.

(2) For notices to all Members, the Company may substitute the notice in paragraph (1) by posting on the bulletin board of the Service for at least seven days. However, for matters that have a material effect on a Member’s own transactions, the Company shall give notice by the same methods as in paragraph (1).

(3) If individual notice to a Member is difficult because the Member did not provide an email address or other contact information, or changed such information and did not update it, or for other reasons of a similar nature, the Company may give notice by posting pursuant to paragraph (2), and such posting shall be deemed individual notice to that Member.

Article 11 (Provision of Information and Display of Advertising)
(1) In connection with operation of the Service, the Company may display advertising by using information entered by Members. Members consent to the display of personalized advertising that is shown when using the Service.

(2) The Company may provide various information it deems necessary during use of the Service through the homepage, content screens, notices, or other means of a similar nature, and, with the Member’s prior consent, may provide such information by email or other means of a similar nature. However, a Member may refuse receipt by notifying the Company by email or by other means.

(3) The Company shall not be liable for any loss or damage arising from a Member’s participation in, communication with, or transactions resulting from promotional activities of advertisers displayed on the Service, or from links to third party sites. Provided, however, that the foregoing shall not apply where the Company knew, or although it could have known failed to know due to gross negligence, that an advertiser engaged in an unlawful act, including the publication of false information.

(4) Except for communications required under applicable law, including transaction related information and responses to customer inquiries, a Member may at any time refuse to receive advertising through the management menu.

Chapter 3: Obligations of the Parties

Article 12 (Obligations of the Company)
(1) The Company shall comply with applicable laws and regulations and shall, in good faith, exercise the rights and perform the obligations set forth in these Terms.

(2) The Company shall not provide a Member’s personal information to any third party without the Member’s consent. However, where there is a lawful request for personal information under applicable law, including for investigative purposes by investigative authorities or upon a request from the Korea Communications Standards Commission, or for other reasons of a similar nature provided by law, the Company may provide the Member’s information to the relevant authority without the Member’s consent in accordance with the procedures prescribed by such law.

(3) The Company shall establish and maintain a security system to protect personal information, including credit information, so that Members can use the Service safely, and shall publish and comply with its Privacy Policy.

(4) If normal provision of the Service is not possible due to a national emergency, power outage, failure of service facilities, or a surge in Service usage, the Company may restrict or suspend all or part of the content. In such case, the Company shall notify Members of the reason and the period of the restriction or suspension before or after taking such measures.

(5) Where the Company determines that opinions or complaints raised by Members are justified, the Company shall handle them. If immediate handling is difficult, the Company shall notify the Member of the reason and the schedule for handling, and during processing shall provide notice of the handling status to the Member by means such as the bulletin board or email, or by other means of a similar nature.

(6) If the Company becomes aware that, due to unlawful acts or violations of these Terms by a specific Member, the same or similar damage is continuously occurring to other Members, the Company shall, in order to prevent further damage, give notice of the occurrence of such damage and of measures that Members should take to prevent damage, through the notices section or the initial screen of the Service.

Article 13 (Obligations of Members)
(1) When a Member’s information changes, the Member shall make corrections through the information change menu. Any loss arising from a failure to make such changes shall be borne by the Member.

(2) Login credentials may be used only by the Member and shall not be shared with any other person. If the Member becomes aware that a third party is using the Member’s information, the Member shall immediately notify the Company and shall follow the Company’s instructions.

(3) A Member shall not, without the Company’s prior consent, engage in any act that infringes the Company’s intellectual property rights in any content provided by the Company, including reproduction, sale, editing, display, distribution, or broadcasting.

(4) A Member shall not engage in any of the following acts.

1. Registering false information when applying for, or changing, Service use, or misappropriating another person’s information, such as by using another Member’s ID and password.
   
2. Attempting abnormal registration or interfering with the provision of the Service in the course of participating in events or other similar activities.
   
   
3. Collecting, storing, disclosing, or misappropriating another person’s information for unlawful use.
   
   
4. Providing the Member’s information to another person without the Company’s consent so that the other person may use the Company’s Services, or assigning or gifting the right to use the Service or any contractual status under the Service Use Agreement.
   
   
5. Disseminating false information on the Service bulletin boards or elsewhere for the purpose of obtaining property gain for the Member or another person, or for the purpose of causing damage to another person.
   
   
6. Using the Service through an abnormal route, including by using illegal programs that disable technological protection measures in violation of the Copyright Act.
   
   
7. Without the Company’s consent, copying, modifying, distributing, selling, assigning, or leasing any part of the Service, the content, or the software included therein, permitting others to use the same, reverse engineering or attempting to extract source code, or otherwise reproducing, disassembling, imitating, or modifying the Service.
   
   
8. Impersonating the Company, an operator, or an officer or employee of the Company, or misappropriating related information.
   
   
9. Altering or transmitting information posted by the Company on the Service.
   
   
10. Infringing the intellectual property rights of the Company or any third party, including copyrights, trade secrets, and patent rights.
    
    
11. Publicly disclosing the provided Services in a public place or using them for profit rather than for private purposes.
    
    
12. Harassing, threatening, or damaging the reputation of the Company, other Members, or any third party.
    
    
13. Disclosing or posting obscene or violent messages, or other information contrary to public order and good morals.
    
    
14. Obstructing business when contacting customer support, including through profanity, abusive language, sexual harassment, or repeated complaints.
    
    
15. Engaging in any act that violates applicable law.
    
    
16. Engaging in any other act that interferes with the sound operation of the Service by the Company or that is otherwise improper.
    
17. Transmitting or distributing any unauthorized advertising or promotional communications including spam, chain messages, pyramid schemes, or phishing attempts.
    
    
18. Uploading, transmitting, or distributing any malicious code such as viruses, worms, or harmful programs that may damage or interfere with the Service.
    
    
19. Collecting, accessing, or acquiring information or data through automated means including scraping, crawling, spiders, bots, or similar technologies without prior written consent from the Company.
    
    
20. Committing fraudulent payment acts or attempting to obtain monetary benefits unlawfully such as unauthorized refunds or repeated purchases and cancellations for economic gain.
    
    
21. Purchasing or accessing the Service for commercial resale, intermediary business, or any other unauthorized commercial purpose without the prior written consent of the Company.
    
    
22. Uploading, posting, or distributing copyrighted content or illegal materials, including obscene materials, child exploitation content, or any content violating applicable law.

(5) If a Member engages in any act prohibited in paragraph (4), the Company may, depending on the seriousness of the violation, take appropriate measures, including suspension of the Service, restriction of Service use, termination of the Service Use Agreement, or filing a complaint with investigative authorities.

(6) Without the Company’s prior permission, a Member shall not engage in business or advertising activities in a manner contrary to the purpose and methods set by the Company, and the Member’s use of the Service shall not infringe the Company’s property rights, business rights, or business model.

(7) A Member shall comply with applicable laws, these Terms and any individual terms, the user guides and cautions announced in relation to the Service, and matters notified by the Company, and shall not otherwise interfere with the Company’s operations.

(8) Unless the Company enters into a separate written agreement with the Member that grants express rights to use the brand features of the Service, no rights are granted to the Member to use the trade name, trademarks, service marks, logos, domain names, or other distinctive brand features of the Company or the Service.

(9) The Company shall not be liable for any problem arising from a Member’s breach of the obligations set forth in this Article; provided, however, that this shall not apply where the Company is responsible for the Member’s breach.

Article 14 (Optional Tools)
You may be provided with access to customer tools offered by third parties as part of the Services, which we neither monitor nor have any control nor input. You acknowledge and agree that we provide access to such tools “as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of the optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s). We may also, in the future, offer new features through the Services (including the release of new tools and resources). Such new features shall also be deemed part of the Services and are subject to these Terms of Service.

Article 15 (Third-party Links)
The Services may contain materials and hyperlinks to websites provided or operated by third parties (including any embedded third party functionality). We are not responsible for examining or evaluating the content or accuracy of any third-party materials or websites you choose to access. If you decide to leave the Services to access these materials or third party sites, you do so at your own risk. 

We are not liable for any harm or damages related to your access of any third-party websites, or your purchase or use of any products, services, resources, or content on any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products and services should be directed to the third-party.

Chapter 4: Digital Product and Content

Article 16 (Provision, Use, and Restriction of the Service)
(1) The Company shall provide access to purchased digital products immediately upon completion of payment. Delivery is fulfilled through a download link sent to the customer’s designated email address, and the customer is responsible for accessing and saving the digital files within the permitted download period and limits. If the Company designates a separate availability time for certain digital products or features, access shall begin from the designated time.

(2) To enhance user engagement and experience, the Company may limit the period during which certain content may be viewed or the time during which it may be used.

(3) The Company provides advance notice of download limits and availability windows for digital products. The Company is not responsible for any inability to access the product due to expired download periods, exceeded limits, or failure to locate the download email including emails filtered into spam or promotions folders.

(4) The Company provides advance notice that certain files are non-interactive PDFs requiring a compatible PDF markup app. The Company is not responsible for usage limitations resulting from the Member’s device or failure to check such requirements prior to purchase.

(5) We have made every effort to provide an accurate representation of our products and services in our online stores. However, please note that actual appearance, color expression, display quality, or user experience of digital products may vary depending on the Member’s device specifications, screen resolution, brightness settings, PDF software capabilities, or viewing environment. We do not warrant that the appearance or quality of any products or services purchased by you will meet your expectations or be the same as depicted or rendered in our online stores.

(6) All descriptions of products are subject to change at any time without notice at our sole discretion. We reserve the right to discontinue any product at any time and may limit the quantities of any products that we offer to any person, geographic region or jurisdiction, on a case-by-case basis.

(7) The availability time, period, method, and conditions for content under the preceding paragraph may differ by content. The Company shall give prior notice of such matters through the Service screen, the payment screen, individual notices, or by other means of a similar nature.

(8) A user is responsible for viewing or using provided content within the applicable availability period. The Company shall not be liable for any access restriction or inability to view arising from the passage of the usage period.

(9) A Member may use the Service on up to three 3 devices per account, including a personal computer, tablet, or smartphone, and shall not use the Service through simultaneous connections. This clause may be changed according to the circumstances of the Company.

(10) For the stable provision of the Service and the protection of copyrights, if abnormal circumstances occur, including where an abnormal number of content downloads is detected or where the use of illegal programs is detected, such as disabling technological protection measures, or in other circumstances of a similar nature, the Company may, without prior notice, take measures such as suspending the Member’s qualification or processing a withdrawal of membership.

(11) The Company may modify, change, or discontinue part or all of the Service in accordance with the Company’s business plan and service operation policies, and, unless otherwise specially provided under applicable law, shall not provide separate compensation to Members in connection therewith. However, if the Company determines that a change is disadvantageous to Members, the Company shall give notice by telephone, email, in service notifications, or by other means of a similar nature.

(12) When a Member accesses the Company’s site through a wired or wireless network, or uses the Services through an application installed on a device connected to a wired or wireless network, or uses the Services overseas, separate data charges may be incurred under the telecommunications plan between the Member and the Member’s carrier. Data charges are separate from fees for paid Services, and the Company shall not be responsible for any such charges.

Article 17 (Intellectual Property)
(1) All copyrights, trademarks, service marks, brand assets, product names, layouts, designs, images, graphics, audio, video, data, user interface elements, and any other proprietary materials made available through the Services (“Content”) are owned by THE GENUYN, its affiliates, or licensors, including Shopify with respect to its own assets. Such Content is protected by applicable intellectual property laws in Korea and internationally.

(2) These Terms grant Members only a limited, non-exclusive, non-transferable license to access and use the Content solely for lawful, personal, and non-commercial purposes. No ownership or title to the Content is transferred to the Member.

(3) Except with the Company’s prior written consent, Members shall not reproduce, distribute, modify, publish, create derivative works of, publicly display or perform, republish, download, store, reverse-engineer, scrape, sell, lease, sublicense, or otherwise exploit any part of the Services or Content. Unauthorized use may result in civil and criminal liability.

(4) Accounts, user IDs, payment methods, and any other rights to access the Services may not be transferred, loaned, shared, provided as security, resold, or made available to third parties without prior written consent from the Company.

(5) THE GENUYN’s names, logos, product and service names, designs, and slogans are trademarks of the Company or its licensors and may not be used without prior written permission. Shopify’s names, logos, product and service names, designs, and slogans are trademarks of Shopify and may not be used without its authorization.

(6) Member content created and posted independently by the Member retains the Member’s ownership; however, by uploading such content, the Member grants the Company a limited license to display and host such content for operation of the Services.

(7) All rights that are not expressly granted in these Terms are reserved by the Company. THE GENUYN’s names, logos, product and service names, designs, and slogans are trademarks of THE GENUYN or its affiliates or licensors. You must not use such trademarks without the prior written permission of THE GENUYN. Shopify’s name, logo, product and service names, designs and slogans are trademarks of Shopify. All other names, logos, product and service names, designs, and slogans on the Services are the trademarks of their respective owners.

Article 18 (Special Provisions on Service Use Agreements with Minors)
As a general rule, payments by a Member who is under nineteen years of age shall be made in the name of the Member’s legal representative or with the legal representative’s consent, and the legal representative may rescind, under the Civil Act of the Republic of Korea, a contract that the minor entered into without such consent. Provided, however, that if the minor, by fraud or other deceptive means, causes the Company to believe that the minor is an adult, including by using the Resident Registration Number of an adult or by using another person’s payment information without consent, the contract shall not be subject to rescission on the ground of lack of the legal representative’s consent.

Article 19 (Modification or Suspension of Service Use and Remedies)
(1) Where there is a material defect that makes normal use of the content difficult, remedies for the Member shall be as follows.

1. The Company shall resupply the content in a complete and defect free form.
   
2. If the Company is unable to resupply complete content, the Company shall pay damages up to the amount paid by the Member for the content.
   

(2) Where normal use of the content is possible but there is a minor defect, remedies for the Member shall be as follows.

1. The Company shall resupply the content in a complete and defect free form.
2. If the Company is unable to resupply complete content, the Company shall pay as damages the portion of the amount paid by the Member for the content that corresponds to the defect.

Article 20 (Notice of Restrictions on the Content Usage Environment and on Download and Playback)
(1) A Member shall download the purchased content only through the download link provided by the Company via email, or through the Company’s mobile app viewer, PC viewer, or E-ink viewer.

Article 21 (Insertion of DRM Identification Information for Custom Services)
(1) Within the scope permitted by applicable laws and regulations, including the Copyright Act of the Republic of Korea, the Personal Information Protection Act of the Republic of Korea, the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc. of the Republic of Korea, and the General Data Protection Regulation of the European Union (EU) 2016/679, the Company may insert a Member’s name, user ID, email address in whole or in part, or an equivalent randomized or encrypted identifier (collectively, the “Identification Information”) as a Digital Rights Management watermark into only those digital content items that the Company separately designates and announces (the “Custom Products”).

(2) In connection with the foregoing, the Company shall give prior notice on the detail page of the Custom Product or on the payment screen of the purpose and scope of processing the Identification Information, the retention period, and the method for exercising rights, and shall obtain the Member’s explicit consent.

(3) If the Member refuses such consent, the relevant Custom Product may be unavailable or may be provided as a general version with the Identification Information removed.

(4) The Company shall insert the Identification Information in a minimized, randomized, and encrypted form, shall store the mapping information that links the watermark to the original content on a separate server in encrypted form, and shall minimize access rights.

(5) A Member may request access to, correction of, deletion of, or suspension of processing of the Identification Information, and the Company shall take action without undue delay absent justifiable grounds. Provided, however, that if the Identification Information is deleted, re-download of the Custom Product or provision of customization features may be limited.

(6) The Company shall not use the Identification Information for any purpose other than the purpose set forth in paragraph (1) and shall not provide it to any third party, and, except where required by law, shall not sell or share it.

Chapter 5: Right of Withdrawal, Termination, and Restrictions on Use

Article 22 (Orders)
When you place an order, you are making an offer to purchase. THE GENUYN reserves the right to accept or decline your order in whole or in part for any reason at its discretion. Your order is not accepted until THE GENUYN confirms acceptance. A sales contract is deemed formed when your payment is successfully processed and an order
confirmation is issued. Please review your order carefully before submitting, as cancellation requests may be limited once provision of the digital product begins in compliance with applicable consumer protection laws. In the event that we do not accept, make a change to, or cancel an order, we will attempt to notify you by contacting the email, billing address, and/or phone number provided at the time the order was made. Your purchases are subject to return or exchange solely in accordance with our Refund Policy and applicable consumer protection laws. You represent and warrant that your purchases are for your own personal or household use and not for commercial resale, redistribution, or export. If we reasonably determine that products are being purchased for unauthorized commercial purposes, we may take lawful measures including order cancellation or restriction of access to the Services.

Article 23 (Prices and Billing)
Prices, discounts and promotions are subject to change without notice. The price charged for a product or service will be the price in effect at the time the order is placed and will be set out in your order confirmation email. Unless otherwise expressly stated, posted prices do not include taxes, shipping, handling, customs or import charges. Prices posted in our online stores may be different from prices offered in physical stores or in online or other stores operated by third parties. We may offer, from time to time, promotions on the Services that may affect pricing and that are governed by terms and conditions separate from these Terms. If there is a conflict between the terms for a promotion and these Terms, the promotion terms will govern.

You agree to provide current, complete and accurate purchase, payment and account information for all purchases made at our stores. You agree to promptly update your account and other information, including your email address, credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed. You represent and warrant that (i) the credit card information you provide is true, correct, and complete, (ii) you are duly authorized to use such credit card for the purchase, (iii) charges incurred by you will be honored by your credit card company, and (iv) you will pay charges incurred by you at the posted prices, including shipping and handling charges and all applicable taxes, if any.

Article 23-2 (Errors, Inaccuracies and Omissions)
Information provided through the Services may occasionally contain typographical errors, inaccuracies, or omissions regarding product descriptions, prices, promotions, offers, shipping charges, transit times, or availability. If such information is inaccurate or incomplete, we may correct, update, or revise the information without delay. Where such inaccuracies materially affect an order already placed, we may take necessary actions, only to the extent permitted under applicable laws, including the Act on the Consumer Protection in Electronic Commerce, etc. of the Republic of Korea. In such case, we will promptly notify you of the reason and provide appropriate remedies, such as cancellation and refund, in accordance with applicable laws. Notifications will be sent using the contact information provided at the time of checkout.

Article 24 (Member’s Withdrawal of Subscription and Termination)
(1) A Member may request withdrawal of subscription or termination of the Service Use Agreement through the menu on the Service page, through the customer support center, by email, or by other means of a similar nature, and the Company shall process the request immediately in accordance with applicable laws and regulations.

(2) If a Member terminates the agreement, the Company shall handle the Member’s information as required under applicable laws and the Company’s Privacy Policy, including destruction where required.

Article 25 (Approval and Sale Contract for Waitlist Application Products)
(1) “Waitlist Application Products” means certain digital goods or Private Goods designated and announced by the Company for which quantity is limited, or maintenance of scarcity is required. For certain products, an access link to the Waitlist Application Product may be provided only to Private Members.

(2) A user who wishes to purchase a Waitlist Application Product shall submit a waitlist application on the Service screen in the manner prescribed by the Company. If the product is designated for future payment, a sales contract may not be formed immediately upon application submission.

Article 26 (Effects of Withdrawal of Subscription and Termination of Contract)
(1) Provision of digital products, including PDF files, is deemed to have commenced immediately upon the Member completing the purchase. By agreeing to this before checkout, the Member acknowledges that all digital product purchases are final and non-refundable, in accordance with the Act on the Consumer Protection in Electronic Commerce, etc. of the Republic of Korea.

(2) Notwithstanding paragraph (1), if the Paid Service is defective, inaccessible, incorrectly delivered, or otherwise materially inconsistent with the description provided by the Company due to reasons attributable to the Company, the Member may request a refund. In such case, the Company shall verify the grounds and, if confirmed, process the refund in accordance with applicable laws.

(3) With respect to a Member’s payment, including payments processed through an app market in the case of in-app purchases, the Company shall take necessary measures pursuant to the Act on the Consumer Protection in Electronic Commerce, etc. of the Republic of Korea, including requesting the payment processor or app market to suspend or cancel the payment. Provided, however, that any measures actually taken by the payment processor or app market in response to the Company’s request shall be subject to their own policies and procedures.

Chapter 6: Miscellaneous

Article 27 (Relationship with Shopify)
THE GENUYN is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our Store are made directly with THE GENUYN. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and THE GENUYN, including any injury, damage, or loss resulting from purchased products and services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with THE GENUYN.

Article 28 (Privacy Policy)
All personal information we collect through the Services is subject to our Privacy Policy, and certain personal information may be subject to Shopify’s Privacy Policy, which can be viewed here. By using the Services, you acknowledge that you have read these privacy
policies.

Because the Services are hosted by Shopify, Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in other countries than where you reside, in order to provide services to you. Review our Privacy policy for more details on how we, Shopify, and our partners use your personal information.

Article 29 (Feedback)
If you submit, post, or otherwise provide any ideas, suggestions, feedback, reviews, proposals, plans, or other content (“Feedback”), you grant us a limited, non-exclusive, royalty-free license to use such Feedback for the purposes of operating, improving, and promoting the Services, to the extent permitted under applicable laws. This license does not include any right to transfer, assign, sublicense, or create derivative works of your Feedback outside of the purposes stated above, unless separately agreed by you in writing.

You represent and warrant that you hold all necessary rights to the Feedback and that your Feedback does not infringe or violate the rights of any third party. We are under no obligation (1) to keep your Feedback confidential, (2) to provide compensation for your Feedback, or (3) to respond to your Feedback.

We may remove Feedback that violates applicable laws or these Terms. You are responsible for ensuring that your Feedback complies with all applicable laws, including those relating to copyright, privacy, and defamation, and that it does not contain harmful code.

We shall not be liable for any Feedback posted by you or any third party. You may request the removal of your Feedback where required under applicable laws, including requests based on defamation or rights infringement.

Article 30 (Company Disclaimer)
(1) The Content provided by the Company consists of experiential materials intended to support self-reflection and daily application. It is not a substitute for medical or psychological diagnosis, treatment, or counseling. Where necessary, Members should seek care and advice from qualified professionals.

(2) The Company is not a medical institution and is not a medical practitioner. The Company does not engage in medical practice or medical advertising, and it does not use statements on the Service, including on Content or webpages, that guarantee efficacy for the diagnosis, treatment, or prevention of disease.

(3) The Company does not guarantee radical or immediate change through the Content. The scope, speed, and perception of effects may vary depending on each individual’s circumstances, interpretation, and degree of practice. Other than the general usefulness of the Content, the Company makes no express or implied warranties regarding fitness for a particular purpose or the achievement of results.

(4) If the Company is unable to provide the Service due to interruptions of telecommunications networks used to provide the Service, power outages, natural disasters, national emergencies, pandemics of serious infectious diseases such as COVID 19, or other events of force majeure of a similar nature, the Company shall be excused from any and all liability to Members arising therefrom.

(5) The Company shall not be liable for any service restrictions, deletion of postings, or service disruptions that occur due to reasons attributable to a Member.

(6) Without intent or negligence by the Company, the Company shall not be liable for issues related to the environment for use of information and communications networks, or for problems arising from the Member’s devices and equipment, including mobile devices and personal computers used on wired or wireless networks.

(7) The Company shall not be responsible for the reliability or accuracy of any information or materials that a Member posts in connection with the Service.

(8) The Company shall not be responsible for any disadvantage arising from a Member’s changes to the Member’s personal information, including the Member’s account.

(9) The Company shall have no responsibility for any transaction relationships formed through the Service between Members or between a Member and any third party.

Article 31 (Rules Outside These Terms)
(1) The Company may adopt individual service terms and operating policies in addition to these Terms. If any provision of such individual service terms or operating policies conflicts with these Terms, the individual service terms or operating policies shall prevail.

(2) Any matters not prescribed herein and any questions of interpretation shall be governed by the applicable individual service terms and the laws and standards of the Republic of Korea, including the Act on the Consumer Protection in Electronic Commerce, etc. of the Republic of Korea, the Act on the Regulation of Terms and Conditions of the Republic of Korea, the Content Industry Promotion Act of the Republic of Korea, the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc. of the Republic of Korea, the Content User Protection Guidelines, and the Consumer Dispute Resolution Standards, as well as relevant trade practices.

Article 32 (Limitation of Liability)
TO THE EXTENT PERMITTED UNDER APPLICABLE LAW, NEITHER THE GENUYN NOR SHOPIFY NOR THEIR RESPECTIVE PARTNERS, AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, CONTRACTORS, SERVICE PROVIDERS, LICENSORS OR OTHER REPRESENTATIVES SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, OR OTHER INTANGIBLE LOSS) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICES OR ANY PRODUCTS PURCHASED THROUGH THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

NOTHING IN THESE TERMS SHALL LIMIT OR EXCLUDE LIABILITY FOR FRAUD, INTENTIONAL MISCONDUCT, OR GROSS NEGLIGENCE, OR OTHER LIABILITY THAT CANNOT BE DISCLAIMED OR LIMITED UNDER APPLICABLE LAW.

Article 33 (Indemnification)
You agree to indemnify, defend, and hold harmless THE GENUYN, Shopify and their respective affiliates, partners, officers, directors, employees, agents, contractors, licensors, and service providers from and against any and all liabilities, losses, damages, costs or expenses (including reasonable attorneys’ fees) incurred by any third party arising out of or in connection with (a) your breach of these Terms or applicable laws; (b) your misuse of the Services; or (c) any claim that your use of the Services or your content violates the rights of a third party under applicable law.

We will notify you of any claim that may trigger this indemnification obligation. If you fail to provide timely notice, your indemnification obligations remain unaffected unless we suffer material prejudice. We may, at our expense, control the defense and settlement of such claim, but we will not settle any claim that imposes non-monetary obligations on you without your prior written consent. You agree to cooperate with us in the defense of any such claim and provide all reasonable assistance.

Article 34 (Application for Dispute Mediation)
(1) The Company operates a customer service center to receive and reflect legitimate opinions or complaints raised by Members and to address any resulting damage.

(2) In the event of a dispute, the Company shall take appropriate and prompt measures reflecting the legitimate opinions or complaints raised by the Member. If prompt handling is difficult, the Company shall notify the Member of the reason and the expected timetable for resolution.

(3) Notwithstanding paragraph (1), if agreement is not reached, a Member may, pursuant to Article 30 paragraph (1) of the Content Industry Promotion Act of the Republic of Korea, apply to the Content Dispute Mediation Committee for relief of damage and mediation of disputes related to the use of content.

Article 35 (Governing Law and Jurisdiction)
(1) If a dispute between the Company and a Member is not resolved through the procedure set out in Article 32, either party may bring an action, and any such action shall be governed by the laws of the Republic of Korea.

(2) Jurisdiction over disputes between the Company and a Member shall be determined in accordance with the jurisdictional provisions of the Civil Procedure Act of the Republic of Korea.

(3) For a Member whose address or place of residence is outside the Republic of Korea, the Seoul Central District Court shall be the court of competent jurisdiction for any litigation arising from or related to disputes between the Company and the Member.

Article 36 (Contact Information)
Questions about the Terms of Service should be sent to us at standard@thegenuyn.com.

Our contact information is posted below:
Business Registration Number | 139-31-03430
Representative | YUNA LIM
Address | THE GENUYN, 27, Hoenamu-ro, Yongsan-gu, Seoul, 04344 Yongsan District,
Seoul, South Korea



Last Updated: December 12, 2025

THE GENUYN